You control more than you think

This might have been the hardest Storyletter to write since I started this about 80 weeks ago.

We are tired, with sirens and missiles falling not far away.

Last night, a missile hit exactly where a previous one had already damaged an area close to where I live.

There was a 59-year-old guard there, making sure no one took anything from the site.

He didn’t make it in time to find shelter.

He died from a direct hit.

This Storyletter is a small tribute, out of respect for a man who tried to do what’s right and paid with his life.

Many startups are looking to raise funds, but as the market keeps shifting, the need to show traction is becoming crucial.

While talking to most founders, I get a long list of external accusations or excuses explaining why they are struggling to close deals or even secure design partners.

The market is always hard, or else everyone would win.

The need to pitch and sell means we are all competing on who has the better story, but most founders only have one scene, or maybe one good chapter.

It’s time you control the whole process.

People write code.
People build brochures.
People film videos.

But they forget to write the story they will tell their client.

And the sales part of your story?

It starts long before you ever meet that potential client for the first time.

Let me know if you are struggling with your sales and growth.
I am actively looking for some interesting use cases.

100% closing rate since launching my new site.

A new customer journey, a new pitch, and a new discovery call structure.

I feel excited seeing everything I teach coming into play in my new business, and the future looks bright.

Would love to add a few more hours of sleep, but that might be a luxury.

Right now, the focus is on routine. Morning coffee, writing, getting back to running, and improving my diet.

Next step is to overdeliver for every client in my portfolio.

The third step is building more tools to help me scale the business.

These are small tools to improve storytelling techniques. They will serve my clients and eventually become my next project, selling SaaS at scale.

But what I really love here is that I can sell two things:

Software as a Service — my platform on a monthly subscription.

Or

Service as a Software — you pay to get my service through the platform, bringing more value to more companies while maintaining a high profit margin.

Every week, I collect things I enjoy online. This is my curated top three: playlists to work with, trailers, videos, or just fun stuff.

🎧 Music
This week’s Storyletter was written while listening to the Gotan Project playlist
👉 🎧 Listen

💔 Do you believe in romance?
Or at least in a good British romcom? Because I’m a sucker for these
👉 💔 Watch

🎬 The Savage House
All these posh old folks… funny and sad at the same time
👉 🎬 View