I often refer to myself as a lazy person, claiming I could watch Netflix for days without doing anything. Yet here I am, being called a workaholic by the people at the coworking space because I’m always on my laptop, working.

And the funny thing? This week, the hardest thing I did was cut milk out of my coffee. From three flat whites a day to only Americanos—it was harder than going to the gym.

Everyone has a challenge in their life. Find a friend and help them face that challenge.

In today's storyletter:

• The purpose of life

• SEO for YouTube Buddy

• Delegate or eliminate? Building in public

• Cool stuff you can enjoy

  
  

  Let’s go!

THOUGHTS

Need life goals? or just need living?

We often waste so much time fixating on the end goal that we forget about today, about the small things. In this game called life, it’s not so much about the goals—it’s about our mindset.

This week, a friend asked me: "What’s the point? The purpose? What’s your end goal?"

Now, mind you, he makes a lot of money in his tech job, has a comfortable life, and doesn’t face many of the challenges most of us deal with daily. I replied, "I don’t have an end goal; I have the next goal."

I don’t believe there’s a grand purpose to life—a greater force we’re all magically drawn to. I think we pave our way. We grow, we improve, we’re constantly tested or testing ourselves. Believing in a purpose or a greater power is often just a way to find comfort when we make mistakes or when things don’t go as planned.

Over the past month, I’ve revisited my goals and my journey. Sure, I have personal, work, hobby, and travel goals, but I’ve realized it’s about mindset more than anything else. Life isn’t a zero-sum game. It’s more like an open-world adventure where we get to choose how we approach things. We collect experiences, memories, and lessons along the way, moving from one peak to another.

It’s not just about goals; it’s about the mountains we decide to climb. They don’t have to align. They can be scattered—some higher, some so easy we forget to even add them to the list.

Tech Stack

Platforms that can make you better

In short – A must-have YouTube tool for creators.
If you’re serious about getting your YouTube channel and videos on point, use this tool to understand what people are actually looking for. Meet TubeBuddy.

What does it do?

The ultimate growth tool for YouTube channels.
Check it out here.

Why is it interesting?

As more of us are being told to create content, most of us struggle with what type of content to focus on. Adding TubeBuddy to your toolkit gives you an almost unfair advantage. It helps you find out what viewers are watching and enables you to create content that adds real value.

I’ve been using the Pro version since early 2020, and I love it.

Cool features

• Search results: Get insights into whether certain keywords are worth pursuing, what other channels are doing, and the best keywords to use.

• Title and description structuring: TubeBuddy even helps you optimize these for better reach.

What’s lacking?

Sometimes, I follow their guidelines, but the algorithm seems to have its own plans. While this tool will save you time, it won’t save you from the hard work of creating really great content.

Verdict

If you’re serious about YouTube or just want to create better content, TubeBuddy is an awesome tool. Personally, I think it’s time I step up my game and create more content based on what it shows. For example, my next video on the customer journey ranks 100/100 in potential according to TubeBuddy.

Building in public

Delegate, eliminate, or enjoy it?

I had a thought, so I wrote it down. Then I had another thought and added that one too, same note on my phone. Before long, I had four or five thoughts in the same place, so I decided to turn them into a simple image for a LinkedIn post. A few days later, I’d designed almost 20 images, uploaded 4 posts, and written over 3,000 words for post ideas.

Now, I’m starting to turn each post into a longer version for my Medium account. But you’re probably asking—what sparked this? The answer is simple: I’m slowly becoming more intentional. I open the camera, I write ideas, I say no to clients. But if I write the note, I try to make something out of it, at least once. If I enjoy it, I’ll keep going. If I don’t, I’ll jot it down in my journal and move on. Somehow, a simple thought is now becoming a whole month’s worth of content.

Client Calls

I’ve had 16 marketing calls in the past week or so with companies from around the world. The goal was to help them rethink their 2025 marketing plans, test out some cool ideas, and get good video content. I enjoyed giving and learning, but more than that, I loved seeing my experience come into play.

From ideas about inventory to branding for a kindergarten company and even a 100-year-old law firm, I’ve seen it all. I talked to a company that makes awareness swag, another that produces smoking paper, one focused on high-end interior design, and several SaaS companies doing incredible things.

The Business Catcher is a proven method, but seeing it in action every 25 minutes blew my mind. And heck, I’m the one doing it!

Video

Video is my Achilles’ heel when it comes to content creation. On Friday, I came into the office early, got everything set up, and no matter what I did, the sound was off. I still recorded, but the audio is unusable, and honestly, the presenter wasn’t great either. I’m going to give it another shot until it works.

My Priorities List

OK, OK, now this is where it gets interesting. I’ve added two new tabs to this file:

1. Personal things I want to focus on in January.

2. Everyday tasks.

I’m starting to figure out which tasks I enjoy, which I want to delegate, and which ones I can eliminate altogether. I’m focusing on these during Q1 and am genuinely excited to improve my workflow with all of you.

My Building in Public file is available. Click here for my update file

Great to see 20+ new subs on my YouTube channel. Subscribe and support.

Just for Fun

Here are some things you might enjoy, fresh from the web

I’ve been spending 12-14 hours a day at the office and took a few days off for a motorcycle vacation, which gave me time to read, listen, and watch some things. Here are my favorites of the week.

1. Music: Synthwave music that made me work harder this week.
   Listen here.

2. Podcast: Since reading his book Living with a SEAL, I’ve been enjoying Jesse Itzler’s content. In this episode of My First Million, he shares insights on taking charge of your 2025. Hint: plan your vacations first.
   Listen to the episode here.

3. A Good Read: What does it really feel like to be poor?
   George Orwell’s Down and Out in Paris and London recounts his experience of poverty 100 years ago, surviving without money, going days without food, and working grueling 17-hour days washing dishes. It’s mind-blowing.
   Find the book here.

4. A Trailer: Do you think robots will imitate us or try to relive life? The trailer for Love Me offers a thought-provoking glimpse into a future that might not be so far away.
   Watch the trailer here.