When tech is against you, it can feel like too much.

It was 11:45 PM when I clicked the connect button. The window popped up: Invalid link. A group of CEOs was waiting on the other side for my session, but Zoom wasn’t having it.

I felt clueless, helpless—restarting my laptop, frantically clearing the cache, deleting stuff. I had no idea what was wrong, but 35 minutes later, it finally worked.

We often forget how dependent we are on technology. The more they claim to simplify things, the harder it gets to know what’s going on under the hood. Simple problems become complex, and as we implement more AI and SaaS platforms in everything we do, it demands a new level of patience. I know I’m getting used to it.

What platforms have been annoying you lately?

In today's storyletter:

• The saddest week of the year

• Tech stack—Opus—Video AI

• The goal poll

• Building in public

• From the web

  
  P.S

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THOUGHTS

Don’t become another 2nd week of January stat

The second week of January is considered the saddest week of the year, every year and for good reason. It’s the week where most people realize they will not be following through on their new year resolutions.

There are three things you do to address this phenomenon:

1. Skip resolutions, do nothing or do exactly what you always do and expect a different result.

2. Pick your goals and start today. Getting ahead of the problem means by the 31^st you will be already a week into you new resolutions. Break the idea of having a specific date and decide if you succeed or not.

3. Don’t commit to anything except the tiniest thing you can. Want to lose weight? Drink one glass of water when you wake up. Want to write a book? Commit to having an open file where you can just dump ideas. Want more video creation? Book a zoom call with a friend, prepare 2-3 things you think you could teach them about your work. Record it.

We need to move, something will happen. How fast you move is completely up to you. reply back if you have any plans, things you are going to change, and who will hold you accountable.

Can’t wait to hear from you.

Tech Stack

Platforms that can save you time

In short, nice to see you again. AI for short form vids

We all understand that video is crucial to any solid marketing plan. Good content, long-form videos, and podcasting are key, but we often struggle with coming up with ideas—or worse, turning great content into impactful shorts. Meet Opus

What does it do?
Take one long video and turn it into 10 viral clips. This platform transforms your long-form videos into shorts and publishes them across all social platforms. With one click, you can cut, transcribe, and organize your videos. You can even focus on specific keywords for maximum engagement.

Why is it interesting?
It simplifies your marketing game. Start by recording yourself on video—use tools like Zoom, Riverside, or OBS (it’s free and saves directly to your desktop). The Pro Plan (paid annually) gives you 3,600 credits/minutes of editing. Just upload your video, and the platform handles the rest.

Cool features

• Post directly from the platform to your socials.

• Start posting once or twice a week, building awareness for your brand across multiple platforms.

What’s missing?
I’m still exploring how to refine the editing process, especially when it comes to adding a good hook—crucial for grabbing attention and often needing to be tailored for each platform.

Verdict
A game-changer for my social campaigns. Slowly but surely, I’m getting better, and this tool makes the process so much easier.

If video is on your to-do list, this platform could be the tool you’ve been waiting for. Let me know if you’ve tried it or if you’re considering giving it a go!

Check out Opus here

Building in public

I’m trying my best to keep up with my brain

The past week has been really overwhelming when it comes to work and achieving my goals. I feel like I’m all over the place again, juggling content creation, clients, and trying to sort out the book structure.
I’ve spent roughly 70 hours at the coworking space, and while Saturday serves as a nice day off, I know I need to find my balance.

Content:
I’ve recorded four podcasts this week, which might sound great, but their true value depends on how much content I can actually create from the videos. My assumption is that every one-hour video can or should produce at least 4-5 solid short videos to edit and upload to the main social platforms. If I can find a good rhythm, I hope this will result in at least 50 videos.

Where I’m struggling is in editing, uploading, creating relevant graphics, and adding text to each post. January will be a testing month—figuring out how much time it takes to edit, design, schedule, and upload. I’ll also assess which platforms give me the best ROI. My plan is to figure out whether I enjoy the process enough to keep going and eventually hire a staff member to handle the logistics.

Book:
As for writing, I’ve had an interesting breakthrough that might require adding another chapter. That’s fine, but the most important revelation is incorporating negativity as a core element in the book. Yes, we need to discuss negative aspects to truly find the positive. Interesting, right?

Clients:
Although going back to consulting gigs hasn’t been my top priority, I’ve found myself enjoying the process—working with clients, having meaningful conversations, writing, and seeing results. One key project is struggling right now, and I believe the main issue is time allocation by the CEO. Note to self: when taking on new clients, ensure they commit the necessary time.

Write/think/work/fun balance:
I absolutely love what I do, so I wouldn’t call it a work-life balance issue. Still, I’ve started paying more attention to fun activities. By the time you read this, I’ll be on a motorcycle somewhere in northern Thailand, and I’m aiming for Vietnam in February.

Keep replying, stay epic, and let me know what you think.

My top three priorities are always available. Click here for my updates file

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Just for Fun

This Week’s Web Gems

My Monday morning mix, my type of sneakers, and while I have yet to play Padel, why not start like that?

1. Chill morning deep house mix for your coffee

2. The Wizard of Oz Nike Sneakers - Dropping on the 23rd, and i’m dying to buy a pair.

3. Wanna play Padel in Miami? on the water?