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How are those new year’s resolutions holding up?
Be kind to yourself, go out for a walk, write for ten minutes, or skip that one extra beer.
We all want bigger results in 2026.
But wanting more and doing enough are not the same thing.
In today’s Storyletter:
Your No list
Burn the sales playbook, my interview
Building in public
Some fun, weekend vibes
THOUGHTS
Getting the no will make you superman
As 2026 landed, we all know we want more, better, bigger. We have goals and ideas. We have KPIs for our business. But during a call last week, I shared one metric that changed everything.
We often tend to hope for the best. We explain why it’s not us when things don’t work. But we struggle with facing the truth. We didn’t do enough, or we lack business honesty about our goals.
During our weekly call with a client, an eight-figure business with over 200 employees, the management team explained why they missed their targets. Excuses were flying all over the place.
When it was my turn to speak, I asked if they had a “NO” list. Silence on the call.
We love hearing a yes. We do everything we can to avoid the no. But what if we added how many no’s we got as a KPI? What if a no isn’t a door closing, but a new path opening?
I like to think about no’s in a few ways:
Make a list of clients who might be a stretch and go after them. If they sign, great surprise. If not, all you needed to do was reach out and try to get the first meeting.
If you want to partner, collaborate, or raise funds, go get 50 no’s and learn from each one. By the next batch of 50, you’ll be so skilled the no won’t even bother you. You’ll sound like a seasoned pro.
If you run a pipeline, you know how CRMs work. Lead comes in, interest, meetings, contract, yes or no, and out. But what if you had a NO pipeline? Every one of my clients now has a pipeline called the no list, where we track reasons and timing. It works like a charm.
A no is a yes in disguise. A practice opportunity meant to prepare you for your next big chance. Never skip the opportunity to get a good no.
So, are you ready to go back to the drawing board and start this list?
Weekly Video
A couple of weeks ago, I had the chance to connect with Marc Crosby, founder of Digital Rebels Consulting. It’s always great meeting people through mutual LinkedIn connections.
We thought it would be fun to record a podcast and discuss sales, storytelling techniques, and insights from my Business Catcher method.
Recorded on Riverside, here are some of the show notes the AI highlighted as interesting.
What you’ll learn
How to craft a 70-word hook and a 3-minute trailer pitch buyers remember
Toilet deck vs. Babylon deck: what to send, what to present, what to keep in reserve
Why the brand is the hero and teams play supporting roles
Turning “no” leads into revenue with a customer journey funnel
Sales and marketing alignment that actually works in the field
Startup vs. enterprise branding: what changes and what should never change
Get the 90-day roadmap to a $10k/month newsletter
Creators and founders like you are being told to “build a personal brand” to generate revenue but…
1/ You can be shadowbanned overnight
2/ Only 10% of your followers see your posts
Meanwhile, you can write 1 email that books dozens of sales calls and sells high-ticket ($1,000+ digital products).
After working with 50+ entrepreneurs doing $1M/yr+ with newsletters, we made a 5-day email course on building a profitable newsletter that sells ads, products, and services.
Normally $97, it’s 100% free for 24H.
Take the hit, take a walk, take a breather, and get back into the ring.
Building in Public
When it feels like it’s too much, it usually means we either took on too much or did too little. That’s how this past week felt.
I started working on my five-year plan, and a big part of it is writing. I think maintaining a 500-word daily average would be great.
On the marketing side, Hebrew and English are both a must, and I’m already feeling the difference. The funny thing is, no one really knows if writing in both languages on LinkedIn is better or worse, or whether I should focus more on my business page.
When I feel lost, I go back to one small thing and build from there. The first thing I did was make a list of areas where I need help.
My new team member, Rafi, will help with Hebrew content. The goal is to get my name out there for talks and workshops. We just had our kickoff call.
This week, I also worked hard on bringing in new leads, closed a two-session deal for my new YouTube show, delivered a great speaking gig, recorded a new podcast, and even booked a new workshop with an early-stage VC.
I signed with a videographer to film next month’s Shorts, found a designer to help with a few one-pagers, and brought on a new intern to support customer journey work.
Next week, my website will also start improving. This is a long process, but I feel excited.
My plan to double the business by the end of Q2 is underway.
For 2026, I’d love to hear your ideas on what you’d like me to share. I’m still thinking about whether to start posting revenue or business goals publicly.
Just For Fun
Chill & Enjoy
🎧 Music
This week’s newsletter was created while listening to Golden Manhattan. Enjoy the videos.
👉 Listen
🎬 The King of Color – trailer
A documentary telling the story of Pantone and the man who invented it.
👉 View
🍿 Cardboard short story
The internet is full of incredible talent, and this one is something else.
👉 View