StoryLetter #3

🥱 Storyletter #3 - words can go a long wayRio, I think I love youAnd, it’s a wrap. Websummit Rio is done, and me? I have decided to stay in Rio, writing to you from Copacabana.Let me begin by congratulating the 39 new subscribers to my Storyletter. We've met all across the world in various kinds of circumstances, so thank you for joining me on my quest to teach a million people how to be great storytellers.In this edition; Websummit Rio, Stook is ready to test, Turkish Airlines, and what happened to my computer screen?

🥳 Thank you WebSummitWebsummit Rio demonstrated how much potential Brazil has. The attendees were friendly, the ideas were brilliant, and I am confident that this event will continue to evolve quickly.When it came to startups, one thing was clear: there was a lack of clarity. Most of them couldn't even articulate what they do or what they offer. Another aspect worth highlighting is that I'm not certain that every idea presented there should be turned into a startup, let alone a heavily-funded one.Many people, in my opinion, should consider going the Indiehacker route. Build fewer things, improve their messaging, gain clients, and scale. The emphasis on building the next unicorn and while trying to raise huge sums might be the incorrect road, one that is long and, in many cases, catastrophic.Just my two cents. 

🔨 Building in publicI'm about to launch my Stook platform. Before starting a new undertaking, there is an inherent fear. The struggle is failing no one want to fail, especially in front of you lot. But now it's time to put it out there and seek for your aid and support.I'm delighted to introduce you as my first Beta testers. Yes, certain items are still missing, and other portions are clumsy, but we need your assistance to fix them.Here is a free signup link. All you have to do is register your company as a startup and begin writing your own story. Please send me an email if you have any questions; I'll be happy to respond and, if necessary, hop on a call with you.Be kind, you are the first to witness this in person.P.SYo can also upload your existing deck (go to design, choose Toilet Deck and upload). Once done, you can share that deck with anyone, using one link. 

🫣 Customer journey – The Turkish screenShit happens, all the time, and the important thing for us as people and as brands is how we choose to react. flight 0193 from Istanbul to Sao-Paulo, about 45 minutes before landing when I decided to open my laptop, to edit some notes. A few minutes later, a tech horror, my worst nightmare came to life. The person in the chair in front of me reclined, fast. It felt like slow-motion, but there was nothing I could do. That sound, when my screen bent just a little too much, the soft clicking sound. The screen went bust. The person next to me was shocked. The cabin crew came by, they opened a ticket, took pictures, and suggested I should also reach customer support, which I did. The reply mail I received was truly, a lesson in how not to reply as a customer service:Well, this is awkward. Reading this mail a few times, only to realize it says nothing, caught me off guard. You see, Turkish Airlines is a company with an outstanding level of customer service, so dropping the ball here, that sucks. Reading my ask, not a complaint, an ask, they could have gone in many directions, but this semi translated reply, means they do not care.they could then proceed to offer any number of options from lounge access, flight upgrade on a free to fly basis, or even a discount if I upgrade to business. I imagine I would feel good, they did something so small for them, but a huge gesture for me. Just think I the outcome would be me spending another thousand dollars to upgrade my flight.Twitting about the broken screen got people to sign up for this newsletter, an invitation to do an interview in a podcast and a new potential client for my platform. Turn bad into good.

Every week, I share a customer journey good or bad, with tips to keep or change. Got a story? Mail me.

P.SThank you to my team for helping me with the Tiktok account, editing, ideas and just being there for me.