I’m going to say something unpopular.
Stop consuming content. Start implementing.

Instead of another speaker, another event, or another podcast, choose two things to improve every week.
It’s time we stop consuming and start winning.

In today’s Storyletter:
• What you need to succeed tomorrow
• Stop consuming and start doing – new SEO video
• Fun stuff – Weekend vibes

Key learning

What got you to where you are today won’t get you to where you want to be tomorrow.

The world is changing faster than ever, but storytelling hasn’t changed. What has changed is how you approach it with your brand.

"Everything I’m not made me everything I am."
I love this line. It’s a constant reminder of who we are and how well we know our strengths.
But moving forward is about improving. It’s about making things better.

You’ve done so many things right. That’s how you got here.
But if you think those same things will take you to the next level, you might be in for a surprise.

If we’re not growing, we’re stagnating. And stagnation is just a slower way of losing.

After working with clients all over the world, I’ve noticed one recurring truth:
Most brands do not have a growth plan when it comes to storytelling.

If you’re closing sales, are you closing enough?

Is your brand really strong enough?

Do you know where you can improve your revenue today?

Most companies just keep doing more of the same and hope for a different outcome.

It’s time to ask better questions.
It’s time to push your brand to achieve more.

The good news? It’s not complicated.
It just takes a bit of writing, clear goals, and the right structure.

If your business is missing any of these three things, call me:

• A brand book
  A visual guide is not your brand book. That’s just how your brand gets dressed. A real brand book defines who you are, how you speak, and what you believe in.

• A written sales pitch
  If your salespeople don’t have a clear three-minute company pitch for discovery calls, you’re leaving deals on the table.

• A customer journey map
  You need to map out every interaction a customer has with your business. What is the goal at each step? How should they feel? What are you saying?

Everything you’ve done has gotten you here.
Now let’s make sure you stay here tomorrow and grow.

Building in public

Stop doing the same thing and expecting a different outcome

My plan was simple.
I have ideas. I want to spread these ideas. I want to teach a million people.

So I wrote a book.
I started speaking all over the world.
The book hit #1 on Amazon and became a bestseller on day one.

But there’s one problem.
No, no. People love the book.

The problem is they’re not implementing the ideas.
And this isn’t just about my book.

We’ve become so obsessed with consuming that we know all the answers, but we’ve forgotten the legwork.

A friend called to ask for quick advice on their sales calls.
FIXED.
How? Using the method from the book.

Working with a great startup. Their sales calls were a mess.
We fixed them. How? Same method.

People, whether it’s my book, another talk, a video, or a podcast, please write down one thing and implement it.

As more people reach out after buying and reading the book, I’m reminded that my real goal is to teach, not just to sell.

The SEO Game – Episode 2

Met up again (online) with Dave Burnett for the second conversation in our SEO video series.
This time we dove into analytics, essential tools, and a few practical tips.

I have to say, every conversation with Dave makes me want to create more content.
It’s not just about winning. It’s about learning.

More than anything, I want you to start thinking about SEO in 2025.
The game will change. AI search is coming fast.

Don’t wait until it’s too late.
Watch the full episode here: https://youtu.be/5Ju0KXeiea8

Thank you, Tim.

My dear friend Tim asked me an amazing question:
How do you prioritize important work when you’re feeling overwhelmed?

That one question sparked a new piece of content and a video I’ll be sharing next week.
Please keep asking questions.
You’re helping me grow and push myself to get better.

Just for Fun

Weekend Vibes - Enjoy

🎧 Music
This week’s newsletter was created while listening to some great French Groove.

🎬 I Love the 80s
Everything important that happened during the great 80s era, all in one nostalgic ride.
Check it out.

🍿 The HBO Opening
How did they create this iconic intro sequence?
Watch how HBO made its classic opening.

Resources

📺 How to win the SEO game and AI search in 2025 - Full episode here

💡 The Business Storytelling Guide - A complete guide on how to implement storytelling to improve your business quickly. Available here 

📕 My Amazon best-selling book F*ck The Slides - How to Create a Winning Pitch. Available here: Kindle/Print/Audio

📺 My YOUTUBE Channel: Interviews, tips and some fun content Available here