We can only control a few things on our journey.
But if we take control of those, most other things fall into place.

I’m meeting more and more companies that work hard but not smart.
The missing piece? A clear process.
Knowing what to let go of.
Defining a goal and moving faster.

Sounds simple, right?

Let’s talk about speed before anything else.

In today’s Storyletter:
• Change your marketing - speed
• Go easy on yourself and write
• Fun stuff – Weekend vibes

Key learning

The marketing world is changing.
With global economic shifts, moving faster is the new game. This is why speed matters.

Clients want things fast, but they move slow.
People want results without putting in the work.
We want success without the failure.

In today’s market, I meet more companies failing at one key thing when it comes to marketing: speed.

I’m often called in to bridge the gap between a CEO and their marketing team. And the first thing I look at is how fast they move.

Moving slow and chasing perfect isn’t a good strategy. It’s a bad habit.

Move fast. Define a goal. Move fast to reach that goal.
Test. Fail. Try again. Fail again. Learn. Get better.
Define. Move. Fail. Repeat. Keep going until you find it.

Most marketing starts with assumptions. About your ideal client, the market, economic conditions, budget, messaging, and platforms.
There is no guarantee. So why wait?

It’s all about iterations. The faster you make them, the quicker you’ll get results.

My approach? Help companies define two key checkpoints a week. Let’s say Monday and Thursday.
Use these days to debrief, define next steps, identify what to measure, and align on budgets, platforms, assumptions, and outcomes.

This lets us test more, move fast, and focus on small wins instead of chasing a yes or no result.

Test one thing on your homepage. A button, a color, an image.
Drive traffic. A/B test two versions.
Improve your cold outreach on Monday. Send it. Check results by Thursday.
Tweak the customer journey. Add a new content piece each week.

Keep improving. Keep pushing. Small wins add up to big results.

Now check your timeline. Cut it in half. Add more experiments.
Create a clear process.
Define your content so you can duplicate your messaging, features, and branded assets.

This week, we helped a client cut their work plan from three weeks to three days.
We launched a cold email campaign, a new homepage, updated email signatures, new LinkedIn content, and more.

And one key thing kept coming up:
"Will this work?"
The team spent hours debating instead of testing.

My answer?
"I don’t know."
That’s why we test. That’s why we move fast in multiple directions.

We had a clear message and an ideal client. Now it’s time to put our heads down and execute.

How are you dealing with your marketing?
Struggles? Wins? Tips we can share here?

Next week, I’ll share thoughts on sales in this business climate.

Building in public

There are a few moments in life when you need to make a decision, one that might change your trajectory forever.
This past week felt like one of those.
Small decisions that might shape everything I do moving forward.

I’m happy to share that it’s been a milestone week: new clients, bigger businesses, and new industries.
My main focus now is improving their customer experience, week by week.

I’ve also been diving deeper into AI and automation.
Using the new ChatGPT agents, I managed to automate my Gmail inbox. I now receive my email in audio format every morning.
Next up: turning those messages into actionable tasks in Notion.
If you want to try it yourself, reply to this email and I’ll send you the prompt.

But to be honest, it’s also been a week where focus didn’t come easy.
I struggled to get into the zone.
So I focused on my clients instead, helping them build, simplify, and scale.
And it reminded me why I love my work, why I love writing, and why teaching is still my favorite thing.

Writing has been a challenge lately, especially when it comes to my next book.
So I’ve decided to let it go for now. August will be all about SEO content.

What are you working on this summer?
Hit reply. If you need a shoutout, maybe we can feature you in an upcoming Storyletter.
Or who knows, I might be able to make a few helpful intros.

Just for Fun

Chill & Enjoy

🎧 Music
This week’s newsletter was created while listening to a playlist of 90s and 2000s rock classics:
Listen here

🎬 I Love the 80s
Retro gadgets made of bricks. Honestly, this might be an awesome gift for someone you love:
Check it out

🍿 She Can Get Away
High-speed chases and funny dialogue? Can’t wait to see this movie:
Watch the trailer

Resources

📺 How to win the SEO game and AI search in 2025 - Full episode here

💡 The Business Storytelling Guide - A complete guide on how to implement storytelling to improve your business quickly. Available here 

📕 My Amazon best-selling book F*ck The Slides - How to Create a Winning Pitch. Available here: Kindle/Print/Audio

📺 My YOUTUBE Channel: Interviews, tips and some fun content Available here