On Thursday, I spent 14 hours in front of my desk.
I loved every moment, even the moments I didn’t.
It’s about passion. Building. Helping. Seeing things through.
What is your one thing?
What do you really enjoy in your job, and how can you do more of it?
When you figure that out, scale happens and success becomes easier.
In today’s Storyletter:
You can funnel success
Building in Public
Some fun, weekend vibes
THOUGHTS
Numbers will be the outcome if you focus on these things instead
People have pain.
They need help.
They search for a solution.
They find you.
They want to know more.
And then you create uncertainty. Why?
Your customer journey is meant to be simple, positive, and helpful.
We treated the click like the finish line.
But a click is not intent.
It’s curiosity mixed with doubt.
Most funnels don’t fail because of traffic.
They fail because the moment after the click isn’t designed to calm, reassure, and guide.
Fixing what happens once they click is cheaper than buying more traffic.
And it’s where most of the money is quietly leaking.
For this client, we didn’t redesign everything.
We didn’t change the offer.
We didn’t buy more ads.
We focused on four things:
The language on the landing page
The number of fields in the form
The thank-you message
The follow-up email
Each step had one job: reduce uncertainty.
The result wasn’t luck.
It was attention.
Over 200 clicks turned into a 1% conversion on the first run.
Now we know what to improve, what to test, and how to scale.
Small fixes.
Huge rewards.
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Contemporary and post-war art.
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Over-explaining is rarely quality work. It’s usually a great excuse.
Building in Public
I found myself sitting in front of my huge screen, split into four, with my laptop next to it with 26 tabs open.
Where do you start?
I have so many things I want to do this year.
Instead of choosing, I went for a run. It makes me feel good. Like I’m in control. Like I’m winning at this game of life.
When I got back, I chose the smallest thing with the biggest impact on my work and revenue.
The result?
I signed with a speaker agency.
My workshop content was ready.
A new landing page.
Even the flyer.
Even better, they already booked two speaking gigs.
Some frustration with a couple of clients this week. I want to work hard to win, not play politics. But it’s also a good reminder that I’m building on my own terms.
I’m thinking about a name for the next book:
The Business Loop
Revenue Loops
Would love your thoughts.
I also attended three very different events this week, from HR to marketing to an ideation-to-seed event. It was great seeing over 150 young people walking around with ideas.
Next week, I’ll be mentoring at CyberTech Week in Tel Aviv, one of the largest cyber events in the world.
After that, I’m working on a new Pitch to Win masterclass.
An in-person, three-session program where founders go from zero to a full pitch to raise capital.
I’m also considering hosting an online version, though that will take more effort.
On the personal brand side, I decided to invest around $2K a month promoting my local talks and workshops. This is my first time doing something like this, building brand awareness for myself.
It feels like starting again.
With experience.
With scars.
With clarity.
Exciting, scary, and it has to work.
Can I ask you for something?
I’m trying to get more 5-star reviews on Amazon for my book. Many of you supported my journey, and I’d really appreciate it if you could leave a positive review.
And if you haven’t bought it yet, please do. It would mean the world.
Just For Fun
Every week, I collect things I enjoy online. This is my curated top three: playlists to work with, trailers, videos, or just fun stuff.
🎧 Music
This playlist was created while listening to a 1983 playlist
👉 🎧 Listen
🤖 Is it really AI, or is it real AI?
This guy takes cool AI ideas and builds them in real life
👉 🤖 View
🎭 When you really want something
This actor looks like Robin Williams and is creating the role of a lifetime
👉 🎭 View