Tell someone.
I’ve been thinking about the saying “actions speak louder than words.” And sure, it’s a great line. But if you tell people what you're doing, you can learn, improve, and more importantly, you gain accountability.

I had coffee this week with a friend, and he reminded me of our last meeting in Serbia.
He saw me sitting in front of my screen for more than four days straight, finishing the first draft of what would become my third book. He kept inviting me to parties and bars, and he couldn’t understand why I wouldn’t take a break.
“Because I told everyone I’d write this book,” I said.

Now that book is a bestseller, and I get to teach it.
I honestly believe that if I had kept it a secret, nothing would have come of it, not the book, not the ideas.

Don’t lie. Don’t B.S. anyone. But find a group of people to share your ideas, your work, your timelines.
It’s helped me gain clarity and accomplish more, especially with my writing.

My latest public claims? Writing the fourth and fifth books, launching a license model for my methods, and thinking about settling down around June 2026. Where?
No idea yet.

Claim it. Say it. Write it. Achieve it. Let’s go.

Brand talks

"I’m gonna fire him right now!" 
he screamed at me across the breakfast table.
"I understand you want to fire him, and I understand you're a bit impatient—but working with you and your team these past few months has proven that your brand isn’t impatient," I told him.
"You’re probably right. No—you’re absolutely right. I tend to make these rash decisions without thinking."

My work takes me to different places around the world, collaborating with a diverse range of companies and founders. One of my key assumptions has been that we’re not really building brands—we just think we are. When working on a real, 3D character for a brand, we often discover that founders make decisions based on personal behavior or ego satisfaction.

The same applies to any employee—and this is where I invite you to think about your relationship with your brand.
Do you get along with your brand?
Do you listen to it?

How do you make decisions—are you solving problems to strengthen your brand long term, or just to get rid of the issue?
How often do you make decisions that serve you first, before the brand?

Next time you're facing a big decision, make a table and get to work:

• What is the problem?

• Is it a short- or long-term issue?

• Will my solution provide long-term benefit for the company?

• Why am I making this decision?

• Is it driven by ego, anger, or pressure from a boss?

• Will my solution help the brand grow?

These questions might be the first time you’ve engaged with your brand on a personal level.

During our conversation, we realized that my client and his company communicate in different ways. We agreed to let the brand handle the situation. The result? A thoughtful conversation with the employee, a positive outcome, and a completely new way of looking at things.

Let me know what you think—and how you felt while doing this exercise.

Building in public

Sometimes, when we bring in external help, we finally see where we can improve. I’ve just started working with Shay, my new project manager, and her questions are already pushing me to rethink a lot of things.

The first thing we decided to explore is turning my website into both a lead generation platform and a high-quality content hub. People like my site, but it was never really built to attract leads. Like most speaker websites, it was more of a polished landing page. As for the consulting pages—they were okay. But the blog always felt like a placeholder.

She started asking tough questions, and with her background in e-commerce, she wasn’t satisfied with my answers. Now we’re working on a full revamp, including a new customer journey, and creating a separate experience for “working with me” versus “hiring me to speak.” The content side will shift into an 8,000-word guide to help people test and improve their own websites.

After more than 18 months of working solo and trying different things, I’m happy to say—it’s time to scale again. This time, I’m hoping Shay and I can build things project by project, rather than me hiring freelancers for small one-off tasks. Part of that means helping her manage me: giving her the content she needs, being accountable, and making sure she can succeed. That means I have to go back to being part of a team.

Our focus will be the website, repurposing a ton of existing content, and starting to run some ads.
I’m excited to see where this goes.

Join me on my journey

Feeling very grateful for this community and this journey. Let’s keep learning, building, and improving together. 💡
My YouTube channel. Subscribe and support.

About Building in Public

Sharing the journey in an open, unfiltered way—the good, the bad, and the behind-the-scenes of scaling my next idea.

Just for Fun

Your weekly click to vibe online stuff

🎧 Music
This week’s newsletter was created while listening to this great Gorillaz playlist.

🎬 It’s the blind holding the camera
They gave six blind people a camera — here’s what happened.

🍿 Love these 70s shows
A new show is coming — it’s cars, it’s the 70s, it’s all about style and a lot of rush. Watch the trailer here.