When a complex startup reached out to me last month, they wanted help simplifying their message and story. Successful and highly profitable, they felt their messaging was the one thing still holding them back.

It took us three sessions to simplify, clear the noise, and add a cool storyline.

The impact? The next three sales meetings went so well; we’re now able to cut the sales cycle by months. Decision-makers got it, loved it, and wanted to start working immediately.

And this is today’s topic: how you can create a better message to scale quicker.
Let me know what you think

P.S
Happy Passover to you and your family from Israel (back for the holidays and some workshops).

Let’s go

Message simple

This is the best time in history to scale your business faster than ever, and messaging can be a quick fix.

Here are 11 startups built by a solopreneur, no-code, and with over $1 million in yearly recurring revenue. We are living in a time where your business could be just you or a few people.

The rise of vibe coding—where you build apps just by telling the platform what you want to create—means the barrier for entry is so low that the most important things are a good idea, being creative, and storytelling. Many of these founders don’t even need a lot of sales—if any. It all comes down to messaging.

Everyone can have an idea. And if you can vibe-code (yep, that’s the term), you don’t need to write a single line of code. You just describe what you want to build. So why is messaging the key to success?

🧠 Messaging Is the Real MVP

An idea for a problem worth solving. Find something enough people want, need, suffer from, or care about, and you can identify a very specific problem. You don’t need too many features—just enough to get those people to say yes. That problem is worth a certain amount of money, which helps define the pricing. Since many of these developers are solopreneurs, most will have a one-time payment or low yearly plan. Remember, you’re solving a problem for someone, and your profit margins can be insane—so pricing is a key factor in messaging.

🧭 Define Yourself First

Defining your audience should start with your dream client and understanding how many of them there might be. What is the minimum number of clients you think you can reach, convince, and turn into real clients over a long period of time? One of my main issues with modern branding is we tend to define the brand by looking at our ideal client. This is wrong. We should be defining who we are and finding people who agree and like us—not zigzagging to please people we think might like us.

What you want to say—and to whom—will create your messaging.

🔑 Clarity Leads to Connection

Clarity of message will help not only define the core client but also help you reach out to collaborators, design partners, and allow you to speak to your clients in a very relatable way. It’s the combination of a good product, solving the right problem at the right time, that can lead to success.

📣 The Proud Factor

More than that—have you ever thought about your viral message? When they learn about you, why should they brag about you?

The bragging factor is often overlooked when creating a message. Pride is a powerful emotion to add into your message mix. More than what the brand says about those who use it—for many, it’s about sharing that they know about you. They feel proud to share and to be among those who are saving, solving, and scaling with your product.

It’s not wow factor per se—it’s about the proud factor. Get it?

👀 Ask Yourself:

🔍 Can you redefine the audience for the smallest niche circle?
💸 How can you rethink your pricing model—even for a short-term offer?
🔥 What is the proud factor?

Need anything? Got questions? Reach out—I’d be happy to learn more about your work.

Building in public

4 cities, finally back home for a quick recharge

In ten days, I went from Vietnam to Hong Kong, Bangkok, and finally Tel Aviv.
With 15 meetings, daily writing, 3 events, and 3 speaking gigs, it's been hectic to say the least.

There's always this struggle between working, writing, and moving around—I constantly feel like I’m not doing enough. Maybe the better question to ask is: how much am I working for the present vs. building for the future?

We often talk about scaling, but it's hard when there’s so much that just needs to get done. Flying, speaking, meeting clients—you know, the usual day-to-day.

I’ve been trying to invest more time into building that future, and for the first time, we recorded a conversation—an interview explaining my methods. That session has already sold twice. It was exciting to film.

There are some early talks about bringing the book and method to India and Central America.

I decided to take it easy—post less, write less, and record fewer videos. That said, there’s a great video coming next week.

Excited to share that my talk next month with Google for Startups is already fully booked, with over 50 companies on the waiting list (usually these close just a day or two before the event, so this is huge).

And one last thing—I crossed the 400K mark in words written in my journal, building my new life.
Now, I’ll rest during the holiday, catch up with friends, spend time with family, and after that, I’ve got two weeks of workshops lined up.
Can’t wait.

Join me on my journey

Feeling very grateful for this community and this journey. Let’s keep learning, building, and improving together. 💡
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About Building in Public

Sharing the journey in an open, unfiltered way—the good, the bad, and the behind-the-scenes of scaling my next idea.

Just for Fun

Your weekly dose of good vibes

🎧 Music
This week’s newsletter was created while listening to Nick Cave performing this amazing, long set:
Watch here →

🧠 Tutorial
Vibe-coding is the latest rage, so here’s a great tutorial on Loveable, the fastest-growing startup in the no-code space:
Check it out →

🍿 Rebrand This Little Sandwich Shop
The new YouTube algorithm is helping me discover some incredible creators. This rebrand video? Pure creative gold.
Watch it here →