A friend recently posted on social media, asking how to deal with negative people in life. Instead of just liking the post, I reached out. He needed a friend. Sometimes, it’s important to make that extra effort—we all need real, offline connections.

Welcome back, friends. Nir Zavaro here, and this week has been jam-packed as I prepare for a dream-come-true vacation—riding motorcycles at 6,000 meters in India! I’ll send pics, don’t worry.

Even though it’s August, the tactical side of the business is picking up—more workshops and more speaking gigs. This also means more time to work on another book. Yep, you heard that right!

In this newsletter:

• Guest on a podcast: Ask Shivani invited me to talk about storytelling and writing. There are a few nuggets waiting for you there.

• #BuildingInPublic: Some great tips on SEO and our weekly poll.

• A show I’m into—but the soundtrack? Wow.

  Let’s go

PODCAST

You can do so much better

Everyone loves to talk, and everyone loves to be listened to—myself included (maybe even a bit more than most!). So, thank you, Shivani, for inviting me.

As CEOs and managers, we often need to solve problems. We must stay focused, make quick decisions, and lead with a clear vision. Writing enables all of this, and using storytelling techniques helps us improve the way we communicate in these situations.

I love using podcasts as an opportunity to reach a wider audience—from different parts of the world, various roles, and diverse cultures. I hope you enjoy this episode, and feel free to reach out if you need anything!

In this interview, I had the chance to share my thoughts on using writing to align your concept.

💡 Key takeaways from my latest interview:

1️⃣ The art of storytelling and making an emotional connection with people is crucial for effective marketing and branding.
2️⃣ Developing a process to address challenges—such as self-reflection and meditation—can help manage stress and uncover solutions.
3️⃣ Doing less and focusing on what truly matters can lead to significant personal and professional growth.

🎙️ Spotify
🎙️ Apple

#MARKETINPUBLIC

And we are on!

This week has been busy in my #BuildingInPublic journey, but I’m really enjoying the process. It’s helping me stay focused on small tasks while keeping the bigger picture in mind.

SEO

1. I hired someone on Fiverr to help improve my website speed and fix some SEO issues. The speed went from 20 to 80 for the mobile version, and the desktop version hit 99—all in less than 24 hours and for under $100.

2. Next, I optimized some of the descriptions on my website pages. I’m happy to report that my CTR increased from an average of 1.9% to over 4%. While I’m still working on some pages, it’s great to see this positive change.

3. Now, I’m shifting my focus to turning specific website articles into longer-form content. The ones with the most potential include titles like "Words Have Power" and "Best Pitch Deck Ever."

Social
This week, I decided to focus on LinkedIn. Interestingly, as I worked on content, I found myself writing in bulk. Instead of crafting just one post, I’d develop a topic with 5–6 key points. I then gave it a title and created six posts, scheduling them out. In just one week, I’ve written over 30 posts! Some are tips, reminders, thoughts, and quotes. Most importantly, I had a blast doing it.

In just the last five days, I’ve noticed an influx of interesting people starting to follow or reach out.

Next week, I plan to focus more on writing Medium articles and maybe a post on Indie Hackers.

Poll time

Feel free to share some information after you make your selection. Questions are more than welcome (some will be answered on my YouTube channel).

MUSIC

Season 3 - but the soundtrack is epic

I don’t know about you, but soundtracks have become a huge part of my life. Over the last few years, I’ve really started to appreciate show soundtracks, and you can always find a few hidden gems.

Last month, I heard about this show called Industry on HBO. After a two-year break, Season 3 is coming out. It sounded interesting enough (see what I did there?)So I watched a couple of episodes—and now I’m hooked. The pace, the music, the characters—it’s definitely my style.

But last week, I decided to try the soundtrack on my evening run, and it was electric. Just listening to the first track, titled “Industry” by Nathan Micay, had me hooked. It’s been on repeat ever since.

Let me know what you think!

COURSE

Use these techniques to scale your company

I had doubts before I launched the previous course. What if it’s not good? What if they don’t like the content? It wasn’t until a few people from around the world asked if I could teach them how I do what I do that I really started to consider it.

When participants from my physical workshops asked if they could sign up for something more in-depth, I began writing down ideas and concepts—the style of the course I wanted to teach, why it mattered, and what was in it for founders.

A good friend showed me how he structured his course, and that’s when I felt it was time. I was so confident that I took him up on his idea to offer a small cohort and over-deliver. But more than that, I offered a money-back guarantee. Yep, I was that confident.

Now, with the second cohort, I know exactly why I’m offering that guarantee again—because I’m confident I can teach you to become better. But beyond that, I’ll show you how to use these techniques to improve your business. And it works like magic—you just need to know how to use it.

This course is not for everyone, so applications must submit a form and an interview to ensure the right fit. The early bird price of $3,420 is now available for the first sign-ups.

Check out the landing page and apply today. Once you fill out the form, we will arrange a call to ensure this course is right for you. See you on the other side!

APPLY NOW

Enjoy this newsletter?

Help me spread the word. Forward this to one friend and let them know they can subscribe to learn more about storytelling techniques.

Also, I’m looking forward to connecting with you all, so feel free to reply with thoughts and ideas, links, and requests. Let’s keep making this a better experience for you all.

I’d like to thank Shivani Gupta for inviting me to speak on her podcast to Robert for working with me on a new stealth project. To Dor Bibi and Noam for helping me set up the next phase of my job.