It’s only when they take something away from you that you really understand how much it meant.

Something happened with my knee. I can’t really run, and it changed my whole mindset.

I now have to find a different way of venting, of exercising, and with three weeks until my motorcycle ride, it’s going to be tough.

How do you relax after work?

In today’s Storyletter:
• Move Slow to Move Faster
• Life Update – Building in Public
• Fun Stuff – Weekend Vibes

Key learning

Most people love using the word “strategy” when talking about big changes or major business goals.

A plan, a vision, numbers, growth, and it’s all big and shiny. I’d like to propose a different way of looking at things.

An acquaintance of mine posted on LinkedIn about joining a major traded company. She was thrilled to announce, as most LinkedIn posts go, the changes she planned to present at that company. A vision, a new AI era, so many things. But here’s the catch.

I’ve been using that service for a decade, and they kept doing the same thing. It worked for a while, but now it just sucks. They fell in love with corporate and forgot that we, the users, need small upgrades. If we even see small changes, our patience grows tenfold.

Forget about big changes. Focus on your customers. More than that, focus on improving. Every week improve one small thing. It could be in your sales cycle, the way you send your emails, or maybe adding one more post.

I often help my clients achieve many small wins, and each month they can see their story, their brand, their message moving forward. More deals close, the sales funnel improves. Instead of chasing big goals, we move slowly but steadily.

If you make one small change a week, by the end of the year those 52 changes will make your business look completely different.

This week I met with a businessman from Hong Kong, and he told me our April meeting was very impactful. They implemented some of my ideas. The really interesting one was when I told him to create scarcity with his high-net-worth clients. Such a tiny change helped them close more deals than the previous year.

Another company I work with in Chicago is all about improving their funnels. With over 14,000 relevant email addresses, they can get over a thousand people to each webinar. But just changing the post-webinar thank-you email is changing their bottom line.

Here are my suggestions to move faster by moving smaller:
We move rapidly by implementing small changes twice a week. That means we come up with the change, its timeline, who will own it, and what we are looking to improve or test.

The change could be implemented on Monday, tested until Thursday, reviewed, and adjusted the following Monday.
In other cases, it could be small things, like adding an agenda to meetings in the calendar invite. This was brought up during the Monday meeting, approved by Thursday, and implemented the following Monday. Done. And this, my friends, had a huge impact on how discovery calls started.

Start a spreadsheet where each member can add their thoughts on what small change they can make next week, and what changes they made this week.

If we improve 52 small things a year, if we obsess over doing things a bit better rather than doing the same thing, everything in your business will look better.
More than that, it will become a compass that shows you which direction to take.

Building in public

There is such a delicate balance between working and building.

Over the past few months, I’ve been able to spend about half of my time on client work, and the other half split between writing, building a no-code app, and exploring different options.

The consulting and client work, while I love it, is a stepping stone to another level. I’m using these sessions and success stories as part of my new book, and also as part of my new methodology, The Business Catcher.

The past two weeks have been really hard when work got overwhelming. I found myself writing a brand character and messaging for a unicorn company while creating a whole new customer journey for another brand.

As much as I love the long writing nights, the difference is clear — working on the business or in the business. So this week, I plan to return to about 10 hours a week of book writing while streamlining the work I do with clients.

The goal now is to keep scaling, and to do that I’m back at content creation. Funny enough, as someone who talks a lot, it’s always been hard for me to open a camera and record a video. So, we went back, pulled from some great podcasts, and now have about 20 strong videos ready.

I plan to upload them while I’m away in South Africa. But the bigger idea is to start a new show, almost like a talk show, but focused on helping businesses with specific topics. I’m working on the idea and really hope I can make it happen.

Keep rocking people, keep asking questions.

Just for Fun

Chill & Enjoy

🎧 Music
This week’s newsletter was written while listening to some uplifting jazzy deep house.
Listen here

🎬 London’s Calling
Josh Duhamel stars in this action-packed comedy… and he’s the hitman?
Watch the trailer

🍿 Swipe Gets a Movie
Even dating apps are getting their own films now. Ready to swipe?
Watch the trailer

Resources

📺 How to win the SEO game and AI search in 2025 - Full episode here

💡 The Business Storytelling Guide - A complete guide on how to implement storytelling to improve your business quickly. Available here 

📕 My Amazon best-selling book F*ck The Slides - How to Create a Winning Pitch. Available here: Kindle/Print/Audio

📺 My YOUTUBE Channel: Interviews, tips and some fun content Available here