This Storyletter is probably the best one yet in terms of value.
I’ve asked my dear friend Dave Burnett to teach us how to create better SEO for the modern age.
My thoughts this week focus on a proven method to improve your meetings and turn each of them into something practical and productive.

In today’s Storyletter:
• Turn boring meetings into success stories
• It’s SEO time – how to win the new SEO game (YouTube interview)
• Fun stuff – trailers and music

Key learning

Meetings are probably the most time-consuming part of a business. Often a waste of time, nothing happens, they suck the fun out, bring low value, and lack any real teaching aspect. But it’s time to change your meetings.

While sitting in a meeting with a client a decade ago, I stopped and asked: Why did they bring me all the way here? What is the purpose of the meeting? Why did they think I was required?

That was a great lesson: ask what the meeting is about and why you need to be there.

People hate work meetings. They suck your time, take you away from real work, and often feel like nothing happened. What was the point? What action items came out of that meeting? It’s time to rethink meetings. This time, using storytelling techniques.

Want to run successful meetings?
Great. Focus on less to achieve more.

Here are some tips on running more effective meetings:

✅ Define the purpose of the meeting
This will determine if the meeting was a success or a failure. A great meeting needs a clear goal.

✅ Define the time
Most people default to 30 or 60 minutes, but I prefer 25 minutes as the default. If needed, go for 45 or 50 minutes for longer sessions.

✅ Agenda
If possible, clearly outline the agenda in the calendar invite: the time, structure, opening word, who will present on which topic, and the goal. This allows people to prepare or decline if they have nothing to contribute.

People

We need one person in charge of running the meeting and one owner of the solution. If a meeting has more than three people, it must have defined roles to bring value. Some of you might have seen or used roles like these:

• Moderator. The person in charge of running the meeting. Opens and closes the session. Makes sure people speak on time, stay relevant, and keeps the flow.

• Timekeeper. Responsible for starting and ending the meeting on time, giving each person their time to speak, and allowing reflection time.

• Presenter. The person delivering the 3-minute pitch. One story. One clear goal or ask.

• Prep person. If more than two people are in the meeting, assign someone to ask clarifying questions beforehand. This adds focus and clears up confusion before it starts.

• Note taker. In charge of summarizing the meeting afterward. The summary includes:

  • What was discussed

  • The ask

  • The outcome

  • What needs to be done

  • By whom

  • By when

Using my Trailer Pitch method, the presenter gets 3 minutes to pitch. This builds storytelling and pitching skills.

Instead of a confusing, dragging meeting, you get a short, professional, and productive one.

Preparation creates success. Certainty brings comfort. Combine the two. Innovation happens.

What do you think? Like the concept?

I’ve been helping companies implement this meeting structure for a while now, and it’s a game changer. We’re seeing shorter meetings, more action items, and more positive feedback than ever.

Start running a meeting or two a week like this. Understand how to create the agenda and structure the 3-minute pitch. Leave the meeting with one goal. But more importantly, start and end on time.

Building in public

What can I say, dear friends? This is hard.
Traveling so much, landing back in Israel with no home or office, like a nomad in my own city. Add a war, missiles, lack of sleep.
Building an international business seemed harder than ever. But maybe talking about it should be part of the solution?

As I’ve often shared here about work and numbers, this week I took a dive into the SEO world. When my website was hacked during 2024, it became hard to fix it and improve the content. Over the last few weeks, we’ve made some progress.

The next focus now is SEO: more traffic, ranking on AI search engines, creating more valuable content for you. So in that spirit, I reached out to my dear friend Dave Burnett from Toronto to talk about SEO. This time, I thought we should record it for you all.

We talked about pillar content, modern SEO, and how to reach a wider audience. It was eye-opening, practical, and well-organized.
Enjoy the video, and feel free to reach out to Dave on LinkedIn with your questions:
🔗 https://www.linkedin.com/in/davebburnett/

🎥 Click here for the full conversation

Social numbers
I’m happy to start sharing my growth numbers here from now on. If I want to keep moving forward, I want to see progress, so why not share it with you all?

Each week, I’ll post my social numbers. One post that did well, maybe one that tanked? The numbers will be here, and I hope this becomes another reason to keep pushing forward.

Just for Fun

Enjoy your weekend

🎧 Music
This week’s newsletter was created while listening to this aperitivo rooftop chill set:
YouTube – Aperitivo on a Rooftop Chill Music

🎬 Nuked
I love a good comedy, and the name Nuked seems only fitting after the Iran war started.
He knows how to bring a character back to life:
Trailer – Nuked

🍿 The Boss – Biopic
When The Bear actor brings Bruce Springsteen to life—this trailer makes me happy:
Trailer – Deliver Me From Nowhere

Resources

💡 The Business Storytelling Guide - A complete guide on how to implement storytelling to improve your business quickly. Available here 

📕 My Amazon best-selling book F*ck The Slides - How to Create a Winning Pitch. Available here: Kindle/Print/Audio

📺 My YOUTUBE Channel: Interviews, tips and some fun content Available here