One thing we know about our schedule is that we’ll sleep. More or less, but it has to happen. We can’t live without it. So, what if we treated vacation time the same way?

This week, I was invited to snowboard for a month in Japan. It’s been a dream of mine, on my bucket list for years, and I said, “No thanks.” Why? Because I’ve already planned my vacations for this year—surfing in Mexico, riding motorcycles in South Africa, and maybe a week in Mallorca.

Did you start your year by planning your vacation goals before anything else? If not, why not? It’s like air—you’ll need it. And if you did, where are you headed?

In today's storyletter:

• Back to high school

• Tech stack—Miro

• The content poll

• Building in public

• From the web

  
  

  Let’s go!
  
  

THOUGHTS

Social media is high school all over again.
Yeah, I know. You know it too. But when it happens on LinkedIn? Well, it sucks.

When a good friend (shout-out Tanya) shared her feelings about this, I couldn’t help but get angry. Not because of high school—I had a great time—but because it got me thinking: why am I spending time on LinkedIn?

I don’t want to be popular. But—and here’s the big but—I think I need to be popular.

For years (I joined LinkedIn in 2006), like most of my social platforms, I’ve never exploded with thousands of likes or followers. But it was never about popularity. It was about sharing my thoughts. And it always worked.

I got what I wanted—venting, staying top of mind, and usually getting work or new clients.

But lately, I’ve been posting every day, and here’s why:

• Consistency. We all talk about being consistent, but most of us don’t actually do it.

• Intentional craft. I have to think about my posts. I enjoy taking raw ideas or thoughts and molding them into something I’m proud to share. It’s not about chasing likes; it’s about creating something meaningful.

• Mindset shift. I’m working on changing my inner dialogue. Since leaving Israel a few months ago, I’ve committed to removing phrases like “I hate” or “I don’t do.” Instead, I tell myself: If you don’t like it, try it for two months. Only after that, you can reflect and decide.

It’s been the same with LinkedIn—and guess what? I’m enjoying the process.

Take the gym, for example. I hate going to the gym. But I just started my second month. This week, my monthly membership ran out, and I gave myself every excuse not to go. Until Thursday, when I woke up, grabbed my gym bag, and said, WTF? You said you’d go—so why the internal debate?

And I went. Gym, run, sauna. It felt great.

Sometimes, it’s easier to write a LinkedIn post than to tackle the hard stuff. But what’s your thing?

As for LinkedIn, algorithm or not, I’m letting the content decide—not the social dynamics. I’m happy for everyone killing it on social. But for me? I feel like I’m starting over. And you know what? Bring it on. Let’s have fun.

And if in two months I decide I’m done? That’s cool too.

Tech Stack

Platforms that can save you time

In short – Show me the process
I decided to give Miro another try.
I know, you don’t have to agree, but hear me out, okay?

What does it do?
Miro helps you organize and arrange mind maps, create funnels, and design flowcharts.
Check it out here.

Why is it interesting?
As much as I love writing, we’re all visual creators at heart. Going back to Miro has helped me organize my marketing plan, rearrange ideas, add color labels, and even better—share my work with you in view mode. Instead of physical walls (something that keeps changing for me as a digital nomad), I’m now using digital boards.

Cool features
When working with clients on their signature talk or creating a detailed marketing plan, Miro makes collaboration seamless. We can use it online and live without needing to share screens on Zoom. The free version offers three boards, which is more than enough to get started. It’s especially handy for building customer journeys and tracking contributions from the whole team.

Lacking
While it’s easy to build on Miro, it can feel overwhelming if there’s too much information. For those just starting, I’d recommend taking it slow and limiting the number of collaborators until you’re comfortable.

Verdict
I’ve re-added Miro to my Chrome tab bar and plan to use it more often. I’m also considering building a few templates to save time later.

Building in public

It will work, I know it. But, will I?

You take the negative, face it, write it, stare it right smack in the…lens, and go. I’ve shared with you all my struggles with video, and this week I recorded the following:

• A long video about building in public – This should be my first video in a long time. It was kind of hard. I managed to crop it, and while it has its flaws, I’m happy with the overall work. The next challenge will be editing and adding B-rolls.

• Daily video journaling – I’ve recorded at least five minutes of myself talking about my day, every day. It’s been incredibly helpful in getting used to the camera. I make sure it takes effort—setting up the camera, fixing the audio mic. Even if it’s midnight, I’m committed.

I have to admit, while I’ve never really cared about what others think of me or my content, I’m seeing so many high-quality YouTube videos from people here—digital nomads and beyond. Just scrolling through them feels almost paralyzing. The gap between their production quality and mine is massive. It feels like I’m in 2013 while they’re in 2030. Getting over this has been really hard for me, but I’m trying.

On the bright side, I’ve been posting regularly on LinkedIn every day and genuinely enjoying the process. The habit of showing up is rewarding. Unfortunately, we couldn’t record another podcast this week, but that’s okay—next week.

As for work, it’s been fascinating to see that when you focus on helping others, you often get the help you need in return. Over the last two weeks, I’ve had 21 calls with founders in need, and it’s resulted in several inquiries about my work and whether I could offer my services in other countries.

But more than anything, I’ve realized what’s truly lacking: focus. I came to northern Thailand to find clarity, and while I’m creating, I’m also losing myself in my ideas and stories. Next week, part of my plan is to rewrite my 2025 goals, plan, locations, and budgets.

I hope to share this in a video to explain my thought process.

Overcoming fear, gaps, and everything holding us back starts with seeing it, saying it, writing it, and then changing it. Don’t do what you did before—do it better.

Keep replying, be epic, and tell me what you think. And as always, here’s my usual spreadsheet.

My top three priorities are always available. Click here for my updates file

Great to see 20+ new subs on my YouTube channel. Subscribe and support.

Just for Fun

I stumbled upon and wanted to share

Music: This storyletter wrote itself to the tune of this playlist: Listen here.

People Are Talented: What happens when Nirvana sings Kids? Check it out: Watch here.

A Trailer: I’m not sure this would be my ideal sport, but watching this 3-minute video is intense. Carl pushes the limits between flying, living, and dying. Enjoy the ride: Watch here.