If you could do anything you wanted, no worries, no problems, do you know what it would be?

I was asked this question on a podcast and my reply was; “ill keep doing what i’m doing now, just on a bigger scale”. and guess what? i decided to do it anyway.

This is edition is coming out from Manila in the Philippines and it’s a very special day for me. I had just finished a three hour ‘Business Catcher’ workshop for over 150 people and it was epic. more than that, this was my first session on a newly embarked journey in East Asia, as I am now fully 100% a nomad with no home or office, scaling my next venture.

• Disruption needs no home

• Philippines workshop

• Personal note

  Let’s go

THOUGHTS

Disruption needs no home

The world is changing fast; do you have the right mindset to overcome the next big challenges? This article will help you rethink and prepare.

A few years ago, someone asked me, "What makes Israel such a startup nation, such an innovative place?" I paused, and instead of giving the usual answers about technology and education, I shared what truly makes us tick: in Israel, we’ve always lived with our backs against the wall. It’s about survival, and survival drives innovation. When you face enough challenges, you start to see life as a series of problems to solve.

The second factor might surprise you, but it’s crucial—we love to complain.

I remember sitting in a bar I co-owned in Tel-Aviv with a friend from Dubai. He looked around and asked, “What is it about this country? About these people that makes them so creative?” I said, “Look around—this bar is packed with young people, unwinding after work, and most of them are complaining about something. Each has an idea or solution, but it starts with complaints. Eventually, someone says, ‘Enough, stop complaining and fix it.’ That’s how startups are born: from disruption, from necessity.”

He laughed, watching the loud conversations and animated hand gestures, not understanding a word. To him, it looked like everyone was arguing. He spent the rest of the night wondering what inventions were being born around him.

In many cultures, failure and complaints are frowned upon. But without them, progress stalls. If we don’t disrupt, we stop looking at things from new angles. The natural cycle of life and technology demands innovation—faster, smaller, better. Concepts that seemed like science fiction twenty years ago are ordinary today and may be obsolete in five years. Innovation is born from disturbance, from discomfort, from a refusal to accept the status quo. But humans resist change; we crave certainty, fearing the unknown, especially if it could be worse than the present. Those willing to reimagine, to embrace discomfort, will drive disruption. And disruption needs no home. It requires only you, your imagination, and the will to make it real.

Disruption springs from discomfort, from a pain point, from the conviction that something should evolve. Despite its often negative connotation, “disruption” has become a positive term in tech, symbolizing progress. It can live anywhere—in you, in interactions, in the moments we question. Disruption is a mindset, a way of perceiving the world, and it’s one anyone can adopt.

Here are a few principles to strengthen your disruptive mindset:

1. Embrace Problems – Don’t avoid problems; seek them out. They build resilience and reveal strengths, and even help you find collaborators whose skills complement yours. When issues arise, decide if it’s a one-time fix, a process improvement, or an opportunity. Flex your positivity muscle—it’s mostly mental, and it grows with practice.

2. Understand Failure – If you can accept the worst outcome, most things don’t seem so daunting. Assess the risks honestly. If you’re okay with the possibility of failure, dive in. Forget Plan B; go all in on Plan A.

3. Immerse in Creativity—Disruption is everywhere. Engage with people and look for problems rather than solutions. We already know what works; find the loopholes, the blind spots. When you talk to people, focus on reactions—bridging the gap between your ideas and their perceptions is where disruption happens.

4. Get Comfortable with Discomfort: Fear of the unknown is normal. Lying awake at night, wrestling with doubts? Been there. But if you can’t live in the gray areas, maybe disruption isn’t for you. Focus on optimizing rather than reinventing.

5. Choose Your Battles – Complain about things you can change; accept the things you can’t. Invest your energy where it counts. If something can’t be changed, absorb it, accept it, and move on. Wasting time is the enemy of progress.

6. Ignore the Doubters – People resist change, often because they don’t believe they can do what you’re attempting. Most people will never make a significant impact. Don’t let them hold you back—if they’re not helping, they’re irrelevant.

I’m on a mission to disrupt the branding world through storytelling. To do that, I’ll move across the globe, push my limits, and likely face backlash from industry insiders who cling to tradition, who still believe things should be done “the old way.” But disruption isn’t about comfort or validation; it’s about creating something better, something that challenges the status quo.

Disruption is part of our DNA—it has no fixed address, no limits. It doesn’t need a specific place or time. Disruption needs no home; it just needs you, your imagination, and your willingness to act. Embrace discomfort, face failure head-on, and stop waiting for permission.

The world doesn’t need more people who settle—it needs more disruptors.

Feel free to share some information after you make your selection. Questions are more than welcome (some will be answered on my YouTube channel).

Workshop

Manila was epic

With over 150 entrepreneurs and their teams, we held an incredible three-hour workshop on brand characters and how to infuse emotions into every part of a business.

I’ve long wanted to visit Manila and connect with the local business community, and I was honored to meet so many kind, ambitious people running large-scale businesses—well beyond what I’m accustomed to.

We discussed implementing the 3D character concept across all aspects of business, and it was thrilling to see participants immediately update their website messages and improve their customer journeys. Since the workshop, I’ve received an overwhelming number of messages and have had fantastic follow-up meetings with business owners.

We’re now exploring the possibility of hosting another workshop in early 2025, along with offering 1:1 workshops tailored to individual companies. If you’re interested in learning more, feel free to reach out!

I’m going to East Asia

Come write a book with me

It was time for me to make a change, so here goes. I’ll be spending the next few months in East Asia, mainly Chiang Mai in northern Thailand.

Things were going OK; I felt it needed epic.

What if I took some time to focus? Would I be able to do things differently? Writing? thinking? Oddly enough, the moment my mind started thinking in that direction, everything started moving very fast. Three weeks later, I packed a bag and left.

I have a writing schedule; I’m actually writing now more than I did these past few months. My clients are seeing better results as i’m highly intentional with my time and focused on creative work.

Signed up to a new course, trying to learn a new skill. I am also working on my 2025 marketing plan, titled obssessed (more on that soon) and i’m filming more content with my camera, that I now refer to as Cassidy (which helped me a lot with taking her everywhere with me).

I’m excited for this journey and want to take a moment to say thank you to all of you, for being here, for replying, for supporting me.