In partnership with
Nothing beats meeting in person.
But time is an illusion.
Online is timeless, while in person is one moment, one memory, forever.
I love the mix, but this year I will focus on video.
And you? What will be your 2026 focus?
In today’s Storyletter:
• Simple makes more money
• Special interview
• NY and home
• Fun stuff, weekend vibes
THOUGHTS
What starts as simple often becomes complicated for all the right reasons. We want another feature, another line, one more option or service. Can we just add another paid tier?
During my New York visit, I met a fellow entrepreneur. She took me to the Starbucks Reserve, a fancy, posh coffee place. It looked amazing. The place was packed. But when we got to the cashier to order, it was so complicated we almost gave up. All we wanted was coffee and one tea.
She had to go through about six different questions, each with three options. It was just too much.
While we were waiting for our drinks, she told me about a Harvard case study explaining why Starbucks is struggling. Too many options. Complicated for clients, complicated for employees, complicated to run as a business.
People want fewer options, better ones, and simple decisions.
During a workshop I gave the previous week, the management team learned their current process was so complicated that in some cases a contract could take up to a month to be sent. Pricing was complex, legal and scope of work were separated, and reviews bounced between legal, sales, and product.
Four weeks just to send a contract.
We simplified the process into two files: scope of work and contract. Now we are working on a clearer process and a new pricing model. Just these two changes are expected to help close about 15 percent more contracts.
Simple is always better.
Review your process. Anything that is not a must can go. Simplify your offering, the number of price tiers, and the paperwork people need to review. Explain up front what is required, what will happen, and what the client can expect.
A tip. If your contract is complex, send the legal documents before you send the scope of work. It already puts everyone in a different mindset.
It took me years to simplify, but it helped me work less, close more, and become more intentional about what I offer and to whom.
Guest appearance: It’s your brand, dummy
In this special interview with Cause of a Kind founders Justin and Mike, we talked about their journey, maintaining profitability, why brands matter, and how to create customer journeys that actually make a difference.
It was a pleasure doing this Wayne’s World-style interview.
Please watch the episode and give them a shout-out in the comments.
Be the Coach Clients Can’t Wait to Join
Maxed out training hours for clients? Here’s how to make 2026 the year you grow your business without burning out.
Kajabi has helped fitness professionals generate millions in online revenue by giving them the tools, strategy, and support to scale. That’s why we’re the go-to platform for instructors shifting into hybrid and online coaching.
Take advantage of our free ‘30 Days to Launch: Scale Your Fitness Business Online’ guide that will give you the step-by-step plan to combine in-person and online programs for more income, freedom, and flexibility.
Your gut feeling is your subconscious whispering to your brain what it already knows.
Building in Public
The U.S. trip is over. I am back in Tel Aviv, so here is a quick recap.
Chicago was cold, but New York has a chilling cold you can feel in your bones.
Seeing my methods and ideas resonate with American management teams is exciting. One workshop, one keynote, two clients, and a few office hours.
Key learnings from the trip:
Cut it short where possible. While traveling is fun, I lost a few good working days.
Be more hands on every day. Some time was wasted on things that did not move the needle.
Reach out to three times more people. I could have filled my calendar with post trip meetings.
Charge more than I initially thought. Pricing models never fail. Keep going up.
Consider having a camera person for at least one day in each location.
It was also a reminder of a promise I made to myself in 2019, after dealing with passive aggressive clients in my agency. I said I would not do it again, no matter the bonus. I am still learning to hold myself accountable, but at least I stood up for myself.
Find people you enjoy working with.
Next up, let’s finish 2025 strong. Over 25 videos are on the way. I am focused on writing and launching my new show, episode six is already recorded, and the office setup keeps improving. I might even do a video about that.
During my last meeting, a successful VC asked about my business plan and how he could support me. I told him I am licensing my methods globally. He said he was happy for me and believes in my work.
He also reminded me that consulting is limited. Scaling requires structure.
With two book drafts on my laptop, a million ideas in my head, and so much to do, it feels like I am kicking off 2026 tomorrow morning.
Just For Fun
Chill & Enjoy
🎧 Music
This week’s newsletter was created while listening to Air playing on Tiny Desk
👉 Listen
🎬 Tapawingo is here and it’s fire
Feels like Napoleon Dynamite made a comeback. I love this trailer.
👉 Watch
🍿 All of human history in one hour
Almost two million views in one week, and it is excellent.
👉 Watch