Sydney Sweeney has great jeans, and now I have two.

Simple, classy, and with a strong statement. What a great ad and the fact that it got the whole woke movement on their feet only helped it explode, even earning a reaction from President Trump.

I saw it, I liked it, and here I am, two weeks later, buying two new pairs of jeans.

The joke is on those who amplify what they don’t like.

In today’s Storyletter:
• Rethink your ideal client
• Finally, I’m free to create
• Fun stuff – Weekend vibes

Key learning

If you are selling to your ideal client, that is service. If you are selling to your leads, that’s selling.

Sales.
A human art form, in my opinion.
Your ability to make people do something, buy something, or act a certain way.

Sales and marketing experts love buzzwords and acronyms.
ICP – Ideal Customer Persona.

ICP describes a buyer who is a good fit to buy a company’s product or service.
The problem starts with the word ideal.
It means a perception of what is perfect or most suitable.

If an ideal client buys from you, it’s service.
When a client is a good fit, not ideal but needs or likes what you offer, that’s sales.
Think of all the times you had a discovery call that wasn’t an easy one, but when you showed them some specific things or options, they said “OK” and ended up becoming your best client.

When a client who didn’t need your services buys from you, that’s bad sales.
A great example could be a company that pushed me to buy an expensive service they offered for podcasting. They ended up giving me great service but a poor solution. I was not happy and quit quickly.

Today’s salespeople focus on ICP and hope marketing will bring enough leads that fit that profile.
Allow me to suggest a different option.

Your bullseye, the target, is the ICP, but we should aim for everything else around it.
We need to plan for it.

That means knowing what a GCP might be.
GCP – Good Customer Persona.

This profile means they are missing one or more of the ICP traits and need a different way of selling.
If you can identify what is missing, you can address it quicker during a discovery call.

The GCP might be the right company size but the person isn’t the decision maker.
They might not have the same sense of urgency or budget.
In other cases, they might not have the exact needs as your ICP.

Make sure to revisit these definitions once a month and keep improving them.
Use sales calls to find loopholes that could be improved.

Define your ICP and from there, define how you react and what you say when most of the clients are GCP.

If we have the best product with strong brand positioning and a line outside the door, life is easy.
For most of us, that isn’t the case, and in today’s business climate, we must focus on closing more rather than complain that marketing didn’t do their job.

Take the easy win with your ICP, and focus on your GCP to prove you are good at selling.

Building in public

I’m in love.
Happy to share that it’s also on a personal level, but in this edition, I want to talk about my work.

It’s been less than 72 hours since ChatGPT 5 was released, and I’ve been creating prompts for most of that time. My focus now is on streamlining my entire workflow so I can operate as a one-man show, running everything with my own specific tools. I’ve been writing various prompts to better understand how to develop the right ones.

You see, this is like a dream come true. No Code is Lego for adults.
For the first time, I can dream, build, write, market, and do it exactly how I want.

After building the cue-card app (try it out for free), I’m now creating a dashboard to better manage my clients:

• Ensuring clients know what stage they are at

• Helping clients stay aware of current goals and plan accordingly

• Understanding and planning my time allocation

• Automating messages to my clients

What would you like to improve in your business?

On the work side, new clients joined this week.

Wins: A SaaS platform client won a pitch competition in San Diego, another client is preparing for a huge competition in Los Angeles, and another just got accepted to Shark Tank.

One of my biggest clients wrapped up a U.S. tour. With an improved sales process, pitch, and follow-up agenda, we are seeing a higher rate of prospects moving down the sales funnel.

And I’m happy to announce I signed my biggest-ever bonus deal with a three-year contract. Exciting times.

My new office will be ready soon, but you can get a quick glimpse here.

Just for Fun

Chill & Enjoy

🎧 Music
This week’s newsletter was created while listening to Moby’s concert – listen here.

🎬 Adulthood is funny
A great trailer for a dark comedy. Love these types of movies – watch here.

🍿 Ethan Hawke
Such a great story and cast. Can’t wait – see the trailer.

Resources

📺 How to win the SEO game and AI search in 2025 - Full episode here

💡 The Business Storytelling Guide - A complete guide on how to implement storytelling to improve your business quickly. Available here 

📕 My Amazon best-selling book F*ck The Slides - How to Create a Winning Pitch. Available here: Kindle/Print/Audio

📺 My YOUTUBE Channel: Interviews, tips and some fun content Available here